The main tasks lead creation undertake in order to improve the SEO of clients’ websites (and that you can do for your own website) are:

1. Creating five keyword rich articles for your website – one for each ‘master’ keyword
2. Sending linked email requests to ten companies, and following up with reminders for those who don’t respond. Links are a vital way of improving where you appear in the ranking. Our lead creation clients of course get a huge ‘free kick’ – from the companies they link to and  receive links from within their industry as these are highly valued by Google in their algorithm
3. Directories – we submit both your blog and website to four directories
4. We submit five articles to three different article directories such as ezine.com. These point back to the various pages on your website and again, Google values this highly
5. Set up a Blog – the prime purpose of this is to increase targeted traffic by creating links. You are not obligated to become a blogger as your company’s blog is used mainly to increase keywords and for SEO
6. Set up one or two social networking sites like Squidoo – again for the links

Implement these 7 techniques to improve the SEO of your website (recap):

1. Have a text-based website
2. Use the alt-tag function to give images a description Google can analyse
3. Change and add content to your site often
4. Use keywords in your content and in your metadata
5. Use keywords in your title and description (65 and 155 characters)
6. Use keywords in your anchor text – don’t have the link say ‘click here’
7. Have as many links to other relevant sites as possible on your website