The most important thing to know: what niche is most profitable for your business – these are your Gold Clients. Once you know that, then every Marketing Communication you write should have all nine points to be effective and profitable.

The Offer – this should appeal directly to your niche of Gold Clients. The whole point of the offer is to capture their contact details.

A Reason To Respond Now – otherwise most simply won’t.
Clear Instructions – a single clear path to action. This path should nearly always lead to providing them with information and not a sale (just yet).

An Automatic Follow-Up – consistently follow-up all leads and referrals.

Tracking And Measurement - done by mostly automated Systems so that you know which of your marketing pieces work and which don’t. Then you can focus your attention to get the results you want.

Strong Copy – you need sales copy that commands the attention of your future Gold Clients and persuades them to take action now. We are the only company that offers great copy as well as everything else you need to market effectively.

Sales Are All That Matter – Repeat: sales results are all that matter. Branding is only a nice by product but is of little value to a micro business with hundreds of direct competitors. You are simply too small for it to have any impact in an incredibly crowded market. You don’t even need to think about trying to create a brand that is well known, because it’s simply unrealistic. What really matters is the excellent service clients get when your marketing system brings them to your door. Great service is what really sells your business to future clients through referrals.

Know Your Maths – Work out the Lifetime Client Value (LCV) of your Gold Clients. Remember that a key part of this value is the referrals to other Gold Clients that they will give you. (Note that most people when looking at marketing seem to believe that you must make a profit on the first sale – which can be very self-defeating given the LCV is often extremely high.)
Attraction Is Proportional To The Strength Of Your Repulsion – How easily you attract Gold Customers is proportional to how hard and fast you are in rejecting all of those that are not Gold.

For example, if you only want to work with people who have investable funds of over $500,000, the right messages will automatically filter out those with less. More importantly, the wealthy with funds to invest will be more attracted to you as they will see you as more able to solve their problems. They see you as a specialist for people just like them, and that is a very powerful attractor.

Lead Creation can implement this marketing strategy for small professional businesses.  We do it for you.